Privacy Policy

Version: November 2025 

At Global Wine Cellar, we’re committed to protect and respect your privacy.

This Privacy Policy explains what personal information we collect about you, when and why we collect it, how we use it, how we keep it safe and secure, and your rights and choices about your information. Your privacy is important and matters to Global Wine Cellar, so we hope you will take time and understand our privacy practices carefully.

We try to explain things as clearly as possible. And if you have any questions, you can contact our Data Protection Office.

1. Who we are

We are Global Wine Cellar Limited ("Global Wine Cellar", "we", "us", "our").

2. How Global Wine Cellar collects personal information from you

We obtain personal information about you in the following ways:

 

Information you give us directly

For example, we may obtain information about you when you take part in one of our events, create an account on our websites, purchase our products and services online or offline, or when you subscribe our newsletters.

When you visit our websites

We, like many companies, automatically collect the following information:

• Technical information, including the type of device you are using, IP address, browser and operating system being used to connect your computer to the internet. This information may be used to improve the services we offer.
• Information about your visit to our websites, e.g. we collect information about pages you visit and how you navigate our website, i.e. length of visits to certain pages, products and services you viewed and searched for, referral sources (e.g. how you arrived at our website).

We collect and use your information by using cookies on our website – more information on cookies can be found in the Key terms and Cookies sections below.

Social Media

When you interact with us on social media platforms (also known as social networking sites, or SNS) such as Facebook and Google+, or when you log in our websites via these platforms, we may obtain information about you. For examples, when you publicly tag us in an event photo. The information we receive will depend on the privacy preferences you have set on those types of platforms and SNS.

3. What personal information we collect

The personal information we collect, store and use may include:

• your name and contact details, including postal address, email address and telephone number;
• your date of birth;
• information about your activities on our websites and about the device used to access it, for instance your IP address and geographical location;
• your bank or credit card details. If you make an online purchase, your card information is not held by us. It is collected by third party payment processors, who specialise in secure online capturing and processing of credit card and electronic transactions; and
• any other personal information you shared with us.

Data protection laws recognise certain categories of personal information as sensitive and therefore require greater protection, e.g. information about your health, ethnicity and religion. We don’t usually collect sensitive data about you unless there is a clear and valid reason for doing so and data protection laws allow us to. For example, we may ask for your health information if you are taking part in a race that we organise.

Where appropriate, we will make it clear why we are collecting this type of information and what it will be used for.

4. Personal information of children

We’re committed to protect privacy of children and minors aged below 18. If you are aged or under 18‚ please get your parent or guardian's permission beforehand whenever you provide us with personal information.

5. Why we collect personal information

We use the information we collect for a number of different purposes include:

• communicate with you;
• provide you with the services, products or information you asked for;
• process orders that you placed;
• carry out our obligations under any contracts entered between you and us;
• keep a record of your relationship with us;
• conduct analysis and market research to better understand how we can improve our services, products or information;
• deal with entries into a competition;
• seek your views or comments on the products and services we provide;
• notify you of changes to our products and services;
• with your consent, send you communications which you have requested and that may be of interest to you. These may include information about events, activities and promotions of products and services; and
• processing job applications.

If our use of your personal information exceeds the purpose or scope that we claimed when we collected it, we will inform you again and seek your consent again before we use it.

6. How long we keep personal information

We retain personal information for as long as necessary to provide the products and services and fulfill the transactions you have requested. Or for other legitimate purposes such as complying with our legal obligations, resolving disputes and enforcing our rights. For example, we are legally required to hold some types of information to fulfil our statutory and regulatory obligations (e.g. accounting records for tax compliance, your email address after you opt-out from our marketing communications).

Because these needs can vary in different context under different circumstances, our actual retention periods can vary significantly. But we will regularly review and ensure unnecessary personal information are safely deleted and completely removed from our servers.

7. Who we share personal information

We do not share your information with companies, organizations, or individuals outside of Global Wine except in the following cases:

With your consent

We will share personal information outside of Global Wine Cellar only when we have your explicit consent.

For external processing

We provide personal information to other trusted business partners or persons to process it for us, based on our instructions and in compliance with our Privacy Policy, and other appropriate confidentiality and security measures. For example, we use service providers to process your online transactions and help us with customer support. And we have contracts in place that require them to keep your information secure and prevent them from using it for their own purposes including direct marketing.

During organization restructuring

If we are involved in a merger, acquisition, or sale of assets, we will continue to ensure the confidentiality of your personal information and give affected persons notice before personal information is transferred or becomes subject to a different privacy policy.

For legal reasons

We will share personal information outside of Global Wine Cellar if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

• Meet any applicable law, regulation, legal process, or enforceable governmental request.
• Enforce our Terms of Use, including investigation of potential violations.
• Detect, prevent, or otherwise address fraud, security, or technical issues.
• Protect against harm to the rights, property or safety of our staff, customers, users of our websites, or the public as required or permitted by law.

However, we will take steps to ensure that your privacy rights continue to be protected.

8. Your choices about your information

We may use your personal information such as your contact details to provide you with news and information about us, and our products and services, if we think it may be of interest to you.

You have a choice about whether or not you wish to receive information from us. For example, if you don’t want to receive some or all marketing communications (post, email, text, telephone) from us, you can select your choices by checking (or unchecking) the relevant boxes on the form we used to collect your information.

And you may opt out from our marketing communications at any time by clicking the unsubscribe link at the end of our marketing emails or contact our Data Protection Office.

We’re committed to put you in control of your personal information so you are free to customise or change your preference at any time by contact our Data Protection Office.

We will stop using your personal information for marketing if you have indicated that you do not wish to. But we will retain your details on an opt-out list to help ensure that we do not continue to contact you. However, we may still need to reach you for administrative purposes like where we are processing your purchase or thanking you for your participation in an event.

9. Your rights

Right to access your personal information

You have the right to request access to the personal information that we hold about you.

You also have the right to request a copy of the information we hold about you, and we will provide you with this unless legal exceptions apply.

If you want to access your information, please send a description of the information you would like to see and proof of your identity by contact our Data Protection Office.

Right to correct your personal information

You have the right to have inaccurate or incomplete information we hold about you corrected. The accuracy of your information is important to us. So if you change email address or phone number, or if you believe any of the other information we hold is inaccurate or outdated, please contact our Data Protection Office.

Right to delete your personal information

You may ask us to delete some or all of your personal information and we will do so as far as we can. Some data you can delete whenever you like, and some data is deleted automatically. But some data we may need to retain for longer periods of time when necessary. In some cases, we will retain that information in anonymised form rather than delete it.

Right to opt out from our direct marketing communications

You have the right to object our use of your personal information for direct marketing. If you have given prior consent to receive our direct marketing communications, you have the right to withdraw your consent at any time.

If you want to exercise any of the above rights, please contact our Data Protection Office. We may need to ask for further information and your identity proof. We will endeavor to respond fully to your requests within statutory time limits. But if we’re unable to do so, we will contact you with reasons for any delay.

Please note that exceptions apply to a number of these rights, and not all rights will be applicable in all circumstances and the location where you live. For more details we recommend you consult the guidance published by your local privacy commissioner’s office.

10. We keep your information safe

When you give us personal information, we take all necessary steps to ensure appropriate technology and organizational controls (e.g. limit access on need-to-know basis) are in place to protect it.

Any sensitive information such as your credit card details is encrypted and protected. When you are on a secure page, a lock icon will appear in your web browsers.

Non-sensitive details about you such as your email address are normally transmitted over the internet, and it’s not guaranteed to be 100% secure. So while we strive to protect your personal information, we cannot guarantee the information you transmit to us is secured. And you do so at your own risk.

Where we have given (or you have chosen) a password which enables you to log on or access certain parts of our websites, you are responsible for keeping your password safe and confidential. You should never share your password with anyone.